It turns out there is a simple explanation. The eyewear industry is dominated by a single company that has been able to keep prices artificially high, especially in the kids space. By circumventing traditional channels and designing our glasses in-house, we're able to provide the highest-quality eyewear that kids and adults actually want to wear, at a fraction of the price.

Today, a pair of glasses could help correct the vision of over 200 million children worldwide. We partner with The Eyelliance to provide glasses and vision care to children in the developing world and for every Pair purchased, we will provide glasses to a child in need!